How to influence the development of products, services and regulations

Human advancement in the last two centuries has been remarkable. And the basis of that progress has stemmed from people-driven research. From surveys to clinical trials, research conducted on people provides critical insights that informs scientists, engineers, marketers and policy-makers. The challenge is finding people to fill the study, and finding them fast enough.

Before I started Honeybee in 2019, I was a former graduate student for two years at the University of Toronto. I conducted a nutrition study on the metabolic effects of a faba bean pasta. In my research study, participants came to the lab for five lunch periods to give me simple metabolic measures and appetite scores. I even paid $285 for study completion. But recruitment was so expensive and time-consuming, I almost didn’t graduate on time.

In research, when you run out of grant money, your project will terminate. Money, staff time, and in my case, food, gets wasted. An estimated $2 million USD are lost per day from research termination and delays.

So how does this affect you?

The impacts of research

The outcome of my research was impactful. This data would be aggregated with others to approve or disprove nation-wide nutrition health claims that go on food…